Top SEO Trends To watch out for in 2017

The following tips will surely help you to yield the most from the SEO battle in the year 2017:

• Keep your audience engaged: The engagement metrics is directly proportional to search rankings. Google says that the user will spend more time on your website only if he/she finds it useful. Hence, it will push up the sites with strong engagement rate in search engine page results.(SERPs)

• Changing trends of SERPs:  In the past year, Google has experimented a lot with the SERPs. Google has allowed more characters in meta descriptions and titles.This is indeed an opportunity for the content marketers to include more keywords in the article and more appealing descriptions to attract more traffic to the website. A few handy tips are:

1. Use the primary keyword in the beginning of the title tag and meta description 
2. In case your meta description is within 100 characters, you can increase them to prevent burying of description with the new longer limits.

• Increase in Mobile Search: Presently, more users are active on mobile than on desktop. The mobile search rate has grown rapidly and there is no chance of the rate dropping down in future. Many organisations are considering the mobile, not desktop as the default user experience. Mobile optimization has been termed as crucial and is an extremely important SEO strategy. This will be a mandatory factor in 2017 SEO Trends.

• Longer pieces of content: The blog contents have become longer and more visual in the past year. As per the trends in 2016, a typical blog post was somewhere within 1000 words. People are concentrating more on curating comprehensive and more researched content than short-form pieces.

• Long Keyword phrases: There are many long-tail keyword phrases with low-volume search trends. You can opt for them in case they have the potential to convert your leads and generate high ranks, these prove to be beneficial for B2B companies with long sales cycles. 

• On-Page factors: There are certain On-page SEO techniques to be kept in mind:

1. Primary keywords are to be used in the title tag
2. Targeted keywords are to be used under both meta-tags and meta-description
3. Use of user-friendly URLs
4. Keywords are to be used in the Alt Text too
5. Outbound links to popular links or brands

One should always be mindful of SEO but it should be weighed with other content goals and the ability to attract the relevant visitors from multiple sources. Know how to do SEO effectively in 2017 just by following the above-mentioned steps.